Celebrating Cordura’s 50th Anniversary with Super-Strong Selvage

We’ve joined forces with Invista’s Cordura brand to produce a special collaboration in celebration of Cordura’s 50 years of innovation in durability. We’ve woven this super-strong selvage denim at our historic White Oak Mill using a blend of Cordura and Cotton spun yarns in both the warp and the weft to create a denim fabric of exceptional strength and abrasion resistance without compromising the classic look and feel that’s come to be expected of our classic fabrics. The collaboration celebrates the CORDURA® brand 50th anniversary theme of “heritage meets innovation,” as it reimagines the past to reinvent the future.

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“Innovation is in our DNA, but heritage is also a key inspiration in our fabrics – so working with a brand like CORDURA® that shares the same values is a great fit for us,” said Kara Nicholas, vice president of product design + marketing at Cone Denim. “Incorporating high-performance CORDURA® fiber in such an iconic classic design was key in bringing a new generation of selvage denim to life.”

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“As we celebrate a 50-year milestone, we’re also constantly looking forward to what the future will bring in terms of durable innovation,” said Cindy McNaull, global CORDURA® brand and marketing director. “Both the CORDURA® brand and Cone Denim have a rich history involving textile production and denim fabrics, and combining our extensive experience to create the first-ever selvage denim incorporating CORDURA® Denim technology is a great way to honor our mutual heritage and usher in new performance denims of the future.”

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“You can’t know where you’re going if you dont know where you’ve been,” so cheers to Cordura and 50 more years of adventure!