We’ve joined forces with Invista’s Cordura brand to produce a special collaboration in celebration of Cordura’s 50 years of innovation in durability. We’ve woven this super-strong selvage denim at our historic White Oak Mill using a blend of Cordura and Cotton spun yarns in both the warp and the weft to create a denim fabric of exceptional strength and abrasion resistance without compromising the classic look and feel that’s come to be expected of our classic fabrics. The collaboration celebrates the CORDURA® brand 50th anniversary theme of “heritage meets innovation,” as it reimagines the past to reinvent the future.
“Innovation is in our DNA, but heritage is also a key inspiration in our fabrics – so working with a brand like CORDURA® that shares the same values is a great fit for us,” said Kara Nicholas, vice president of product design + marketing at Cone Denim. “Incorporating high-performance CORDURA® fiber in such an iconic classic design was key in bringing a new generation of selvage denim to life.”
“As we celebrate a 50-year milestone, we’re also constantly looking forward to what the future will bring in terms of durable innovation,” said Cindy McNaull, global CORDURA® brand and marketing director. “Both the CORDURA® brand and Cone Denim have a rich history involving textile production and denim fabrics, and combining our extensive experience to create the first-ever selvage denim incorporating CORDURA® Denim technology is a great way to honor our mutual heritage and usher in new performance denims of the future.”
“You can’t know where you’re going if you dont know where you’ve been,” so cheers to Cordura and 50 more years of adventure!